How simple that your daily activities online involve in Digital Marketing…find what is ‘Digital Marketing’ with your regular activities doing online..
1. Activity: If you search a query on search engine..it provide you relevant list of websites suitable for your query
Digital Marketing side: optimized websites bring on search engine result page on top position with suitable content to your query is called Inbound Marketing.
” In Digital Marketing world 67% of all the clicks are from the first 6 listings on a search results page”
2. Activity: If you search online ‘running shoes’
Digital Marketing side: You will get eCommerce sites with running shows category…suppose you skip your decision and close the sites went for coffee.. Later you open browser and surprise by seeing ‘Running Shows’ brand advertising ads (PPC) follows you here and there..which is called Re targeting Advertisement.
” Users who are retargeted to are 70% more likely to convert.”
3. Activity: You really got surprised that some major brand sent you an email with wow!! discounts
Digital Marketing side: You are reading some article on how to select good running shows…suddenly some popup arise(Lead Magnet or Opt-in)..it contains free eBook link for further reference which can downloadable instantly with submit of your email..in fact you impressed and provide your email and download that eBook..now you may know why you got an email with lovely offer on running shows..the whole process defined as Email Marketing.
” When a prospect or customer who opens an email are 65% more likely to click-through to site/offering.”
4. Activity: You just open your FB or any other social media page and pop up with ‘Running Shows’ ad with a tag of sponsor category
Digital Marketing side: This is called Social Media Marketing. Brands find your interest and through lovely offers or brand highlight ads on various social media platforms..
” There are min 2.3 billion active social media users in 2017. “
” 91% of retail brands use 2 or more social media channels in 2017. “
5. Activity: Recently i myself surprised by seeing SMS i got having some exciting offers of the garment showroom which is located at my home town.. I just reached my hometown after long back from the other city where i am working..
Digital Marketing side: Any guess? its all about Mobile Marketing Very cool is’t?
” 68% of success conversion rates of business through mobile marketing. “
Hope i make you understand easily how Digital Marketing plays important role in 2017 with our regular activities.. There will be lots of upgrades , new technics, include with Digital Marketing era.. to keep up to date subscribe here..
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